Founded in 1976, Gruppo Treesse celebrates its 50th anniversary in 2026, marking five decades of Italian excellence in the design and manufacturing of wellness and bathroom solutions. Established by Franco Merenda, the company was built on a clear entrepreneurial vision: to create products where craftsmanship, innovation and aesthetics coexist seamlessly.

Over the years, Treesse has evolved from a distribution business into a fully integrated manufacturing company, developing its own production processes and design language. Today, every product reflects a precise philosophy: uncompromising quality, advanced technology and a distinctive Italian identity.

FROM BATHROOM FURNISHINGS TO CUTTING-EDGE TUBS

From its early years, Gruppo Treesse built its reputation through a distinctive use of materials and a strong design sensibility, redefining the bathroom as a space of identity rather than function.

This design-driven approach naturally evolved into the world of mini pools and contemporary wellness, where Treesse developed a unique expertise in shaping forms, volumes and architectural presence. A transition that marked a turning point in the brand’s evolution, transforming the mini pool into a true design object.

Today, Gruppo Treesse is recognised globally for its iconic, design-led mini pools, appreciated for their strong identity, innovation and timeless aesthetic.

Gruppo Treesse design evolution

ITALIAN ROOTS

Today, Gruppo Treesse remains a proudly family-owned company, now guided by its second and third generations. With Riccardo Merenda as CEO, the company’s leadership is driven by Fabrizio Morgantini, who oversees its operational and strategic direction, ensuring continuity with the founding vision.

This generational continuity is further strengthened by the involvement of Alessio Morgantini, contributing to the brand’s international development. The result is a unique balance between heritage and innovation, where identity is preserved while contemporary wellness is constantly redefined through design-led products, advanced technologies and a distinctive architectural approach.

INNOVATION, RESEARCH AND QUALITY

Gruppo Treesse has established a leading position in the Italian bathtub market, standing alongside the most prestigious international brands. This positioning is driven by continuous investment in research and development, combined with rigorous quality control and meticulous final inspections on every product.

Beyond technology, Treesse’s strength lies in a distinctive and immediately recognisable design language. Today, its mini pools are identifiable at first glance, without the need for a logo, a quality reserved for truly iconic products.

Innovation is further expressed through the use of advanced materials such as Crystaltech and high-performance resins, enabling forms and surfaces unattainable with traditional materials. This research has led to the development of internationally recognised patents, including the Ghost System, which conceals hydromassage jets behind a refined line of light, and the MyTherme System, designed to recreate the natural sensation of a thermal spring within the home.